Before our group started to create our media project, we watched loads of different music videos, we watched videos from the Channel 4's top 100 music videos. This gave us a lot of inspiration and ideas for us to use in our own video.
When we were looking at conventions of a music video there are lots of different reasons you can look at such as Camera shots, Lighting and Editing, Costume and Props and how our final project is shown to the audience.
Lighting and Editing
For me and my group the editing was the most difficult part of our music video because every thing had to be perfectly synced. This is because we had 7 different shots to use and all of them had to be put along side the song so that Katie looked like she was singing the song. Between the transitions of the scenes it has to go along with the music if there is fast editing it must go with a fast paced song. As our song was quite slow paced we had to use different fades and transitions instead of straight cuts that would be used in a fast paced song.
The lighting that we was using was all natural light because most of the filming was done outside or in a well natural light room. But we had no budget to use for lighting or props so we improvised with different things and of the filming was done on public land or in our private property.
However, most ideas that we used was previous of what we have seen somewhere as we wanted to follow what shots or scenes that had made it into the top 100, whereby we followed the conventions and adapted them to ourselves to develop and improve on them.
Camera Shots
Me and my group planned all the different shots and scenes we were going to use and then went off to film them. We then had to upload the footage to the Imacs and started to edit it, our teacher gave us some constructive criticism to help make our video better because we had too many mid shots and long shots so our teacher asked us to go and film some extreme close up so you could see the emotion of the singer in our song. We then went away and filmed Katie singing in front of a plain white wall, with just her face in shot and this helped us add real emotion to our video.
Costumes and Props
In our music video, we used quite a few props, but the costume side was a different story. As we wanted the music video to be as if it was just her and her life, we let her choose what she wanted to wear, nothing fancy just normal clothes. The different props that were used consisted of was a guitar, which proved to be tricky to use or imitate if you have no idea how to use it, and to be able to play it in time with the song, therefore we spent about an hour or so learning to strum the guitar in beat with the music making it look realistic. We did also have a mic, however the footage we captured with that we thought that it didn't look all that good, so we didn't end up using it. Another prop was this picture of Katie and Me, which was an important prop, and was an influential part of the song. Another prop that we used was called the monopod, similar in ways to a steady cam but far less complicated and at a fraction of the price.
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